This unique patented design replaces costly RF sealed packaging with a completely sustainable alternative that requires no machinery to seal.

To comply with Wal-Mart’s sustainability initiatives including post-retail recyclable waste, this easy-to-set-up tray was created for Schering Plough.

To communicate the “cool” sensation of this new product launch, the display incorporated a multi-plane graphic enhancement to portray a cooling sensation with a blinking blue light. Also, the left wing and right wing folded behind the main body to create a very small shipper to save on freight, material and warehousing.

Not only is the secondary packaging itself sustainable utilizing a trapped blister, but minimization of materials was also considered in the club tray itself to reduce overall corrugated utilized.

The base of the unit is approximately 22," with two 4" side wings that fold closed in shipping. This allows more shippers to fit on a pallet, which saves costs on pallets and freight. The display had to be 100% ready for the sales floor upon removal from the shipper.

This Eco-merchandising system allowed an overall savings in display cost, pallet cost, freight and storage while securing valuable real estate for the retailer driven program.

This PDQ was a redesign of an old display. The new "eco sustainable" unit used 22.17 less square feet of board, held 32 more per pallet and resulted in 30 percent cost savings over the previous year's unit.

A trapped blister with recycled paperboard as well as a RPET blister were utilized to meet sustainability objectives.