Check out what industry expert, Joe Ricci, had to say about a Mucinex / Delsym End Cap produced by Rand Diversified for Reckitt Benckiser.

Featuring cooler cars and more action, Cars 2 is off to the races this summer with extensive retail promotions and merchandise...  In addition to the PDQ Rand produced (shown below), take a few minutes to view the other images and the article links to capture a snapshot of some of the campaigns launched across major retail chains to promote Cars 2. 

The question becomes are sales important to your company?  If the answer is yes the secondary question is then "how are you using point of purchase displays" to grow your revenue?  You and your company are responsible to fill in the blanks. 

The PRS shopper research survey found that most shoppers (80 percent) have seen a “Made in the U.S.A” claim when shopping and many (60 percent) say the claim influences their purchase decisions.

The ideal packaging jumps off the shelf, speaks to the consumer, and provides instant, convincing information about product quality.  Read more about how packaging can become interactive at the POS.

For retailers, social networking and smart phones are rapidly redefining the concept of shopping as well as the entire path-to-purchase.